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Data Driven, Omni-Channel, Precise Marketing, Efficiency Increase and Cost Reduction



China Premium Brands Digital Retail Innovation Summit 2018


With the continuous growth of the middle class being the main force of luxury consumption, and the reduction of price gap between local and international luxury market etc., China domestic luxury market began to revive after years downturn.According to the statistics in 2017, it is showed that 32% sales of global personal luxury goods contributed by consumers from mainland China. It is estimated that the proportion of online sales of global luxury goods industry will increase from current 9% to 25% by 2025.

The digital era of New Retail has been coming, and Chinese luxury consumers are increasingly digitalised, particularly through their smart mobiles. The points of contact with customers are growing, the expectations of a personalised relationship with brands and products are increasingly widespread and the tools to create it are ever more accessible to companies. Meanwhile, the Chinese luxury consumers have been moved on from the trendy, show-off stage to a search for more experience, more enjoyment, and even connoisseurship. However, only a few companies have managed to complete the digital development process. Under this background, it is a common demand for all businesses to master how to further strengthen and deepen the relationship between brand and consumer, enhance client satisfaction and affinity, achieve sustainable growth, accelerate enterprise efficiency. More and more premium brands have begun to explore the road of digital transformation with customer experience as the center, and it has become the key to the future development and market competitiveness for brands to constantly improve the application level of digital information technology.Read more...

 

Eminent Speakers From

Bain & Company, Partner China

Samsonite, President China

The eLocations Ltd, CMO & Co-Founder

Chow Tai Fook, GM China

Focus Media Group,Partner & VP

Four Seasons Hotels and Resorts, VP Marketing APAC

Reuter Communications, Founder and CEO

5LUX.COM, CEO

Tencent Online Media Group, GM of Key Account Customer Service

Secoo, CEO etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

Key Highlights of Event

No.1 High Profile Luxury Summit in China Should not Be Missed to Achieve Sustainable Success in a Fast Changing Digital Era

10+ Authoritative Speakers, 80+ Premium Brand Executives, 100+ Luxury Industry Elites Coming on Board

Exploring New Business Models and Creative Marketing Methods of Premium Brands in Digital Era

Depth Analysis of Difficulties and Solutions of Online and Offline Integrated Omni Channel Operation of Premium Brands to Provide An Unprecedented Seamless Customer Shopping Experience

Latest Introduction of Innovative Digital Technologies Application in Luxury Retail Industry




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